Howdy, I’m Amanda 👋
Senior Product Designer with over 8 years of experience…
…who thrives on transforming bold visions into delightful user experiences.
Skilled in both crafting and executing product strategy, with an unwavering commitment to user-centred design that delivers business results. All this backed by a proven track record of driving retention and growth.
You can say that I’ve got that analytical rigour & bring creative sparkle to every challenge. ✨
BEAT81 – Fitness Studios
🔥 Product Design Lead – Customer & Coach Retention, Growth Design, Product Vision
🗓️ June 2023 – Current
Implementing a New Coach Dashboard
Product Planning, Research, UX/UI
Creating a valuable, insightful, and beneficial dashboard for our freelance fitness instructors.
Felmo – Mobile Veterinarian
🔥 Senior Product Design – App Retention, eCommerce UX, User Aquisition
🗓️ 2 years
From Discovery to Implementation - Vaccination Diary
Product Discovery, Research, UX/UI
Increasing app retention and usage by improving the percentage of AAU with a vaccination entry
Increasing the Appointment Booking Conversion Rate
A/B Testing, UX/UI
How we increased the conversion rate for appointment bookings by fixing some UX pain points.
HUMANOO – Holistic Health App
🔥 Senior UXUI Designer – Retention Squad, & Graphic Design
🗓️ 3.5 years
Complete Redesign of the Mobile App
User Interface Design, Style guide, Animation
How we created the new app visual vision to align with the company's new visual branding.
Increasing the App/Play Store Rating - FAST!
Product Planning, UXUI
How we managed to drastically increase the app's rating, while up against the clock.
BEAT81 – Fitness Studios
🔥 Product Design Lead – Customer & Coach Retention, Growth Design, Product Vision
🗓️ June 2023 – Current
Implementing a New Coach Dashboard →
Gallery of Favourites:
Felmo – Mobile Veterinarian
🔥 Senior Product Design – App Retention, eCommerce UX, User Aquisition
🗓️ 2 years
From Discovery to Implementation: Vaccination Diary →
Increasing the Appointment Booking Conversion Rate →
Gallery of Favourites:
HUMANOO – Holistic Health App
🔥 Senior UXUI Designer – Retention Squad, & Graphic Design
🗓️ 3.5 years
Complete Redesign of the Mobile App →
Increase the App/Play Store Rating – FAST! →
Gallery of Favourites:
Before product design, I worked as a graphic designer at JA Alberta, a graphic designer (contract) at the Alberta Council for Global Cooperation, and a freelance graphic and web designer for independent businesses.